Tips for Measuring Success

Data-driven decision-making improves our work and helps us be good stewards of the University's resources. For each project we work on, our goal is to identify metrics we can use to determine its success and use to guide future projects.

Set SMART Goals

To measure success, you need to set goals, but not all goals are created equal. Taking the time to outline Specific, Measurable, Achievable, Relevant and Time-bound goals will provide you with the foundation you need to measure the effectiveness of your project.

What Success Looks Like

Success can take many forms depending on the type of project you are submitting. A great way to start this process is to ask yourself what does success look like? Having a vision of success in mind allows you to work your way backwards through the process to identify the specific details that outline your vision of success and the call to action to achieve it.

How to Measure Success

There is no one-size-fits-all approach to measuring success. For example, a website project will yield different opportunities to measure success, such as site traffic metrics, than a photography request.

Because measuring success is tricky, we encourage you to think not only about what you hope to achieve with your project but also how it supports your departmental goals as well as the goals of the University.

Thinking along those lines allows you to get creative in ways to measure engagement, whether that is driving your target audience to a landing page, including a question or two in a survey, or simply comparing outcomes (i.e. event registrations, donations, etc.) to previous campaigns.

If measuring your success is difficult, we recommend that you revisit your project purpose and goals to see if you can make your vision of success even more specific and achievable.

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